Created and managed ongoing budget hitting multiple lines of business across paramount.
Manage rights and clearances for 100+ global deliverables.
Custom song creation for domestic and international including VO records for LatinAM and Portuguese markets.
Negotiated and managed vendor SOWs and relationships for Trailer, Custom Animation, Key Art, and Social deliverables.
Led digital marketing production for multiple prominent brands, overseeing a comprehensive range of responsibilities. This included managing castings to ensure the perfect fit for each campaign, meticulously designing sets to enhance brand storytelling, and assembling a skilled crew to execute the full production seamlessly.
Editorial Art Direction for BET Digital.
Still Life Art Direction for BET Digital.
Led photo coverage for BET Networks' tentpole events, averaging around ten per year. I collaborated closely with press, editorial teams, and ad sales to ensure that sponsors' and all stakeholders' needs were meticulously covered at each execution.
Launched the Tiny Chef show on Nick Jr., where I collaborated with the genius team at Tiny Chef Production and our internal supervising producer to create 88 minutes of bridge content between seasons, equivalent to 4 episodes. As the post-project manager, I efficiently managed the budget while coordinating with rights holders, voice-over talent, and clearances.
I led the production for multiple Aerosoles campaigns, where my team managed location scouting, castings, e-commerce for over 300 still-life shots, and orchestrated full-scale production for two-day on-location shoots during Fall and Spring 2019.
Ran multimillion-dollar creative marketing budget
Vendor Management: Engaged, managed, and negotiated SOWs for:
• Logo Design
• Key Art: Concept Pitches, Shoot, Talent, and Post Production.
• Trailer Post Production: Editorial Agency, VO, Music Clearance and Production, GFX, Custom Animation
• Social Post: Makers, Character Posters, Video
Key Art:
Trailer:
Dance Challenge with Cost & Mayor and EnHypen
Original Music Video: Custom animation, Shoot production, custom GFX.
